Crypto-Native Builder
Route to the general crypto-native offer when the buyer already understands wallet settlement and wants fast direct execution.
Open General OfferAudience routing page
Send each buyer to the page that matches their world.
This page is a routing layer for different buyer types and problem types. Instead of sending everyone to one generic page, route them to the offer, proof, pricing, or niche page that best fits what they already care about.
- 4 buyer types
- 4 problem routes
- 1 best page per route
Buyer Router
Start with the page closest to the buyer's context.
Local Service Team
Route to the local services page when the buyer's pain is missed calls, slow quote flow, or manual intake.
Open Local ServicesAgency Or Operator
Route to the offer comparison page when the buyer already gets the service but needs the right package or collaboration model.
Open Inbound RouterHesitant Prospect
Route to the audit page when the buyer is interested but wants a smaller first paid step before committing to execution.
Open Offer AuditProblem Router
Route by bottleneck when the niche is less important than the problem.
Price Resistance
Send the pricing or offer comparison pages when the buyer asks which tier fits or whether the scope is too big.
Open Pricing BoardTrust Resistance
Send proof, trust, or case-study pages when the buyer needs to believe the process before they care about payment.
Open Trust BoardProcess Questions
Send FAQ, intake, or kickoff pages when the buyer is mainly blocked by uncertainty around how the work runs.
Open FAQ BoardReady To Move
Send close and payment pages when the buyer is already convinced and the next needed action is deposit.
Open Close BoardSimple Routes
Use short routing logic in live conversations.
If They Need Fit
Route them to the niche page that sounds most like their business before talking about pricing.
If They Need Confidence
Route them to proof or trust pages before trying to push them toward payment.
If They Need A Smaller Step
Route them to the audit page instead of forcing a full sprint too early.