Brand Names By Default
Do not assume buyer names, partner names, or internal brands are
available for reuse just because the work closed cleanly.
Screenshots Without Clearance
Screenshots reveal more than expected: brand, context, metrics,
and hidden working structure.
Referral Path Clues
Who made the introduction, how the buyer arrived, and the hidden
relationship path usually should stay private.
Hidden Economics
Margins, pricing logic, payout structure, and markup should stay
private unless explicitly cleared.
Internal Mechanics
Delivery workflow, SOP detail, tooling, and behind-the-scenes
process usually are not needed in buyer-facing proof.
Broad Case-Study Dumping
The goal is one safe proof line that helps the next move, not a
giant proof folder that raises exposure risk.