| Referral public case route |
One bounded before-after spine |
Case study board |
Buyer identity and referral path |
Need one public page, not a full rollout |
| Converter route |
One approved public story page |
Case converter |
Broader reuse rights and raw proof |
Page already exists and now needs a next ask |
| Shrink route |
Compact proof or trust block |
Proof or trust lane |
Longer story timeline |
Case page feels larger than necessary |
| Partner crossover route |
Case-backed channel asset |
Partner public family |
Private relationship map |
Commercial leverage matters more than referral narrative |
| Stay-small route |
Masked or brandless unit |
Current proof or trust lane |
Entire broader story stays out of public placement |
Exposure exceeds leverage |