New Narrow Bottleneck
Best when the next issue is distinct enough to scope as one more
focused sprint instead of a blurred continuation.
Trust Already Exists
Best when the first referral step created enough confidence that a
second decision can happen quickly once the new scope is clear.
Still The Same Buyer
Best when the next work belongs to the same account, not when the
real opportunity is sending similar intros elsewhere.
Not Monthly Yet
If the next need is ongoing support, a retainer route is cleaner
than chaining project renewals indefinitely.
Not Leftover Delivery
If the work is really still owed from the first cycle, close the
first packet correctly before trying to call it renewal.
Fresh Deposit Needed
A real renewal should have its own commitment step and fresh
transfer proof, not just verbal momentum.